Can't our team do this internally?

You could — but in practice it doesn't get done. Case studies sit at the bottom of every marketing backlog. We exist because the bar for a great customer story is high, and the time to produce one rarely shows up.

How do you learn our product?

Before the first interview we run a 60-minute onboarding call to learn your category, ICP, positioning, and the commercial outcomes that matter. We also review your site, sales deck, and any existing customer notes.

Do you contact customers directly?

Only after your team makes the warm introduction. The customer then books straight into our calendar. You're never the bottleneck, but you stay in control of the relationship.

How much time will this take from our team?

About 45 minutes total per case study — a brief intro to the customer, a kickoff confirmation, and a final review of the draft.

We use AI to assist transcription, structuring, and editing. We never use it to fabricate quotes, invent metrics, or replace the human interview. The interview itself is always conducted by a trained human.

How long does delivery take?

Typically 7–10 business days from the interview date to first draft. One revision round is included.

Turn your best customers into compelling case studies.

We professionally interview your happy customers, extract the strongest commercial proof points, and deliver polished stories. All without taking up your team's time.

Book a discovery call See how it works

Happy customer

Books interview

We interview

Insights extracted

Polished case study

The problem

You know case studies convert. They just never get made.

Case studies always get deprioritised

There's always something more urgent. Months pass. The window with that happy customer closes.

Marketing teams are overloaded

Campaigns, launches, content calendars. A 4-week case study project rarely makes the cut.

Happy customers exist — nobody interviews them

Your CSMs hear gold every week. None of it ever makes it to your website.

Internal interviews produce weak stories

Without a trained interviewer, you get polite quotes — not commercial proof.

How it works

A four-step process with minimal lift from your team.

01
You identify a happy customer
Your team flags an advocate and makes a brief warm intro, and gives us any background info you think we'll need.
02
We interview them professionally
Customer books directly into our calendar. We run a 45-minute Zoom interview led by n experienced B2B interviewer.
03
We extract proof points
We pull the commercial insights, pain points, outcomes, quotes, and metrics that actually sell.
04
You receive ready-to-publish assets
A polished written case study, a structured insights summary, and a quote bank — delivered in under a week.

What you receive

One interview. Four assets your whole company will use.

Written case study

A polished, on-brand long-form article ready to publish — structured around problem, solution, and outcomes.

Customer insights summary

A structured internal doc capturing pain points, decision drivers, objections handled, and language your customer used.

Quote bank & proof points

Snippet-ready quotes and metrics for landing pages, sales decks, ads, and outbound.

Recording + transcript

Optional. Full Zoom recording and clean transcript for product, sales, and CS to reference.

Why TalkForth

A focused service built around one job: extracting customer proof that converts.

Most agencies treat case studies as a side deliverable. We treat them as the main product. That's why our interviews surface the kind of commercial insight you can't get from a CSAT survey or an account manager check-in.

Specialist interview-led approach
Case studies are our only product. We don't do generic content marketing.
Skilled human interviewing
Trained interviewers who know how to make customers comfortable enough to say what they really think.
Not generic AI copywriting
We use AI to assist transcription and structure — never to fabricate quotes or invent outcomes.
Commercially useful, not fluff
We extract the insights your sales and marketing teams will actually use, not just kind words.

Ideal for

Built for B2B teams with real customer wins to surface.

B2B SaaS

Showcase activation, expansion, and ROI stories that move pipeline.

Marketplaces

Tell both supply-side and demand-side stories with credible operator detail.

Agencies

Productise your client wins into proof you can use in pitches and outbound.

Fintech

Translate complex outcomes into clear, compliant customer narratives.

Logistics tech

Surface operational metrics — time saved, errors avoided, capacity unlocked.

Customer success teams

Capture renewal-grade insight and turn quiet champions into public advocates.

Led by

Tristan Bacon

A B2B content lead experienced in running customer case study programmes across tech and marketplace brands.

Pricing

Start with one story. Scale when it works.

Flexible pricing for one-off customer case studies or ongoing monthly programmes.

Starter

Perfect for testing customer storytelling.

£495

1 x 45-minute customer interview
1 written case study
Customer insights summary
Quote bank + proof points
Interview recording + transcript
1 revision round

Start with one

Growth

For teams building a repeatable customer advocacy engine.

£1,495/month

3 customer interviews per month
3 written case studies
Monthly insight summaries
Quote bank + proof points
Priority turnaround
Consistent interviewer

Book a call

Scale

For higher-volume customer storytelling programmes.

Custom

5+ interviews per month
Custom review workflows
Brand-specific interview guides
Dedicated delivery cadence

Talk to us

FAQ

Questions, answered.

Turn happy customers into stories that sell.

Book a 20-minute discovery call. We'll show you exactly how the process works and what your first case study could look like.