Blog
Notes on customer storytelling.
Practical thinking on interviewing customers, structuring proof, and building case study programmes that convert.
13 July 2026
Why B2B buyers trust customer stories more than sales copy
B2B buyers need proof, not just promises. See how customer stories build trust and support stronger sales conversations.
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11 July 2026
What is customer proof in B2B marketing?
A practical guide to B2B customer proof, with examples, common mistakes and tips for collecting customer stories.
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11 July 2026
How to ask clients for a case study (without making it awkward)
Learn how to ask clients for a case study, with practical tips, a ready-to-use email template and advice to increase approvals.
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7 July 2026
How to use B2B case studies in your marketing funnel
Learn how to use B2B case studies across your content funnel, from awareness posts to sales follow-up, proposals and decision-stage proof.
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